a.s.r. Life Insurance

a.s.r. optimises customer journey with the help of Keylane

a.s.r., one of the top three insurers in the Netherlands, recently conducted a research to gain insights in the customer journey with regards to their life insurance product. The insurer actively looks at ways to optimise the customer experience for its policyholders.

Challenge

Following extensive research, a.s.r. discovered that policyholders with a life insurance product experienced that there were so called ease-of-use challenges, in terms of how they digitally interacted with their policies. Something that generally only occurs twice – when opening the policy and when closing it.

By optimising the digital tooling, a.s.r. provides policyholders with clearer, more personalised information and better overall control of their life insurance policies.

Solution

a.s.r. created a new tool with a five-step process using Keylane’s Plexus Digital Engagement platform (PDE).

As part of its PDE platform offering, Keylane helps its life and pension customers to enhance their customer journeys with functionality enabling policyholders to gain personalised insights and increased control over the consequences of retirement through an easy-to-use and simple to navigate portal.

The five new steps a.s.r. has implemented through the Keylane PDE platform are: “Explanation of the Insurance Product,” “Customer Options after Expiration Date,” “Tax Information,” “Required Documents” and “Pay-out Status.”

Business Value

• Improved customer journeys that drive better customer experiences
• Enhanced flexibility and configuration control to meet changing customer demands
• Reduced administrative costs due to improved straight-through processing that has led to a significant drop in the number of calls to the customer service centre
• Acquired a future-fit and fully adaptable platform