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Over the past decade, seismic shifts in regulatory frameworks, policyholder behaviour, and technological advancements have disrupted long-standing practices. This evolution is accelerating, putting more pressure on insurers to not only keep up but also innovate ahead of these changes. Policyholders now demand seamless, personalised interactions across their preferred channels—whether they are exploring new policies, renewing coverage, or filing claims.
Adding to this complexity is the rise of insurtech disruptors offering agile, customer-centric products that bypass traditional distribution models. These shifts have left many insurers grappling with the urgent need to rethink their approach to product design and delivery. Legacy systems, lengthy product development cycles, and siloed processes no longer meet the demands of today’s fast-paced market.
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