Digital pension planning ensures enhanced customer experience

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With Keylane Obex some of nærpension’s banks get a digital pension advisory tool that creates effective, well-prepared and valuable advice for both the advisor and the end-customer.


Digital consulting solutions are essential in order to give end-customers a positive experience while providing the advisor with the right tools to ensure this. Nærpension wants to offer pension as-a-service to its partners that ensures full-automatic advisory, streamlined workflow, efficient reporting and excellent customer experience.

After a thorough examination of the market, nærpension entered an agreement with Keylane to implement a future-proof digital solution based on the advice platform Obex PensionPlan. The solution is built around simple processes that give both the advisor as well as the end-customer, easy access to pension data with a complete and comprehensive overview.


PensionPlan meets the advisors’ need for an efficient process with support for the entire customer journey – before, during and after provision of advice.

The end customer experiences expert advice services, which give security along with a flexible case handling approach – saving time for both the end-customer and the consultant.

Using the new solution, the advisor can ask the customer to send their applied health information and data from PensionsInfo digitally prior to the meeting. This data is then entered automatically into PensionPlan, where a “traffic-light” on the screen indicates which products the end-customer can buy according to the health information he/she has provided. In this way, the advisors get help to determine the products which are most relevant for presenting to the specific end-customer.

All in all, a state of the art digital solution that makes the advisor’s work easier while paving the way for increased sales and higher customer satisfaction.

Business Value

With PensionPlan, nærpension’s partners have acquired a powerful tool that eases advice workflows and facilitates counselling meetings that are well-prepared, simplified and value-adding.

  • Data regarding the end customer’s health and pension are automatically retrieved and entered into the advisory system – about 75% of all cases are health-assessed before the advisory session
  • Advisory maintains complete focus on the end-customer’s needs and options
  • Agreement documents are created automatically and become ready for auto-signing in the customer’s online banking system
  • The advisor achieves an effective advisory process that supports the entire customer journey – before, during and after providing advice, saving time for all parties
  • The end-customer experiences expert advice, which provides security and a flexible case handling approach
  • The solution paves the way for increased sales and end-customer satisfaction
Nærpension – a partnership consisting of 30 banks.

Nærpension is a subsidiary 100% owned by AP Pension. This makes nærpension a strong partner with some of the best products in the pension and insurance market.

Nærpension is built as a partnership consisting of 30 banks.

Download the client case
Effective and future-proof pension advice

“Our partners have received a modern digital advisory solution that strengthens sales and customer experience.

With simple processes, both the advisor and the client gain easy access to the health and pension information that is essential for value-adding advice. At the same time, the solution creates the complete overview thereby ensuring effective planning, execution and follow-up in relation to advisory conversations with the customer. We have achieved a future-proof solution in a close and effective cooperation with Keylane.”

Christina F Bustrup, former CEO at nærpension