Insurance and Brand loyalty

Can you create brand loyalty in a consumer-driven, price-surfing marketplace? How well do you know your customer?  In fact, do you know who your customer is?  Many insurance companies are still struggling with the fact that in today’s market, their customer is no longer the agent who writes business for them, but the consumer, who … Continued

‘The Future of Life & Pensions’

Keylane|LeanApps is sponsor of the ‘The Future of Life & Pension’ conference in London, 9th -10th June. Andy Watts, UK Director Keylane|LeanApps, will be one of the speakers during this UK’s leading Life & Pensions event. Insurer’s strategy Andy Watts will speak on the subject: “The customers’ needs should be at the centre of an … Continued